How Long Does it Take for Hubspot to Work?
Ahh yes, one of the first questions we hear from business owners as they are contemplating the value of Hubspot’s incredible web marketing tool for businesses. Such a question is understandable though, after all, if you’re going to spend your money on any form of marketing you should know what to expect, as well as what the returns might be.
The problem with this question though is the reality that the answer is literally different for each and every company that uses the system. It’s kind of like taking two guys, both weighing in at a stout 300lbs, and putting them both on a diet and asking, “How long will it take them to get down to 200lbs?”
Just as a diet requires a focus on food selection, calorie intake, exercise, etc; an inbound marketing plan using Hubspot (HS) can be incredibly effective within a few weeks or it may take quite a few months to start seeing major results.
For example, just about everyone knows that Jason and I owned a swimming pool company long before Biz Buffs. It was with this company that we found HS and learned the ins and outs of inbound marketing. We started with HS in March of 2009 with that company and within about 4 or 5 months, we knew we’d struck gold, all we had to do was continue to follow the system (blog regularly, optimize each page, continue to add content, introduce as many lead-capture forms/offers as possible, etc).
One of the reasons why our website traffic and leads skyrocketed so quickly after signing up with HS was because we were in a niche of ‘pool guys’. In other words, most businesses owners in our industry were ‘Non-Techies’ (just as we were at the time) and so therefore the competition when it came to content marketing and key word campaigns was not terribly difficult.
As another example we’ll use the website you’re currently on—Biz Buffs. Because we are now in an industry full of ‘Techies’, the fruits of our content marketing has been slower for this site. Although our traffic has yet to explode per se, we are now, after about 5 months, starting to see some nice results for keyword rankings, free organic traffic to the site, and more lead capture as well.
But How Much Time Does it Take Marcus???
OK, OK, let me try to give you my best answer: The majority of companies we’ve coached using HS have experienced decent success after the first 2-3 months and then GREAT success within the first 9-12 months….but again, this assumes the company followed the system, which is imperative.
As I’ve stated on other blog posts in the past, Hubspot is not for everyone. It’s not for that person that is looking for an instant miracle. It’s not for the person that isn’t willing to plant seeds now to harvest for the future. And it’s clearly not for the person that isn’t passionate about their industry, niche, field, product, etc.
So there you have it folk—12 months to major success. Now that you have the answer, the question is are you going to jump on the inbound marketing train or watch it go by…..Which do you choose??