How Long Does Hubpsot Take to Work?

How Long Does it Take for Hubspot to Work?

Ahh yes, one of the first questions we hear from business owners as they are contemplating the value of Hubspot’s incredible web marketing tool for businesses. Such a question is understandable though, after all, if you’re going to spend your money on any form of marketing you should know what to expect, as well as what the returns might be.

The problem with this question though is the reality that the answer is literally different for each and every company that uses the system. It’s kind of like taking two guys, both weighing in at a stout 300lbs, and putting them both on a diet and asking, “How long will it take them to get down to 200lbs?”

Just as a diet requires a focus on food selection, calorie intake, exercise, etc; an inbound marketing plan using Hubspot (HS) can be incredibly effective within a few weeks or it may take quite a few months to start seeing major results.

For example, just about everyone knows that Jason and I owned a swimming pool company long before Biz Buffs. It was with this company that we found HS and learned the ins and outs of inbound marketing. We started with HS in March of 2009 with that company and within about 4 or 5 months, we knew we’d struck gold, all we had to do was continue to follow the system (blog regularly, optimize each page, continue to add content, introduce as many lead-capture forms/offers as possible, etc).

One of the reasons why our website traffic and leads skyrocketed so quickly after signing up with HS was because we were in a niche of ‘pool guys’. In other words, most businesses owners in our industry were ‘Non-Techies’ (just as we were at the time) and so therefore the competition when it came to content marketing and key word campaigns was not terribly difficult.

As another example we’ll use the website you’re currently on—Biz Buffs. Because we are now in an industry full of ‘Techies’, the fruits of our content marketing has been slower for this site. Although our traffic has yet to explode per se, we are now, after about 5 months, starting to see some nice results for keyword rankings, free organic traffic to the site, and more lead capture as well.

But How Much Time Does it Take Marcus???

OK, OK, let me try to give you my best answer: The majority of companies we’ve coached using HS have experienced decent success after the first 2-3 months and then GREAT success within the first 9-12 months….but again, this assumes the company followed the system, which is imperative.

As I’ve stated on other blog posts in the past, Hubspot is not for everyone. It’s not for that person that is looking for an instant miracle. It’s not for the person that isn’t willing to plant seeds now to harvest for the future. And it’s clearly not for the person that isn’t passionate about their industry, niche, field, product, etc.

So there you have it folk—12 months to major success. Now that you have the answer, the question is are you going to jump on the inbound marketing train or watch it go by…..Which do you choose??

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Hubspot Sucks: 3 Reasons People say Hubspot Sucks

Does Hubspot Suck?

That depends on you. All I know is that certain people tend to think it does, and certain one’s think it’s the best thing since sliced bread.

Here’s 3 reasons people don’t like Hubspot:

“It takes too much time!”

Inbound Marketing, content marketing, trust marketing…..whatever you want to call it, takes time. You have to produce quality content on a consistent basis to get found by the Search Engines. The beauty of Hubspot is that it basically spoon-feeds you the tools needed to do this better than any of your competitors, but all the tools in the world are useless when they’re not used! Inbound marketing requires work, but pays great dividends. For that reason, it’s only going to work for those businesses dedicated to creating and implementing a rock solid plan for success. The company who approaches this as another “nice thing to do” will probably fold when the going gets tough….and quite possibly say, “I tried Hubspot….it sucks!”

“It’s Too Expensive”

Compared to what? Sure, you’ll spend some money on Hubspot. But you have to ask yourself the following questions about your business:

Would I like to see an increase in quality leads?
What is the value of a lead to my company?
What does a lead currently cost me?
What am I currently spending on marketing per year?
In our small pool company, we were hurting for leads and spending about $150k per year on marketing before Hubspot. Through our inbound marketing efforts we cut our marketing budget by two-thirds and more than tripled our leads. To us, the notion the Hubspot costs too much is laughable. Yes, there are free tools available, but there’s nothing that matches what Hubspot can do for the technology-challenged business person who wants to take control of their own web marketing.

“It Takes Too Long to Work!”

Ok, so you won’t have a flood of leads the second you begin inbound marketing with Hubspot. But thank goodness for that. If you want instant leads, you have to buy them….that’s business 101, and that’s expensive! Otherwise, you have to work for them.

Hubspot is the antithesis of buying leads because it empowers you to create a web marketing system that brings qualified leads to you, absolutely free. People find your content on the web, you earn their trust, then you earn their business and become their friend. This is the essence of content marketing. We’re talking about something much more powerful than simply generating leads here; we’re talking about creating a buying climate where the consumer falls in love with you because you understand their needs and concerns. Once you reach that level with them, think they’ll shop?

Yes, this takes time. Usually 3-6 months of serious content creation before seeing significant results, but it’s like that snowball rolling down the hill. It grows as it picks up speed, and before you know it the momentum is unstoppable.

We’ve been using Hubspot for about 2 years. Since that time our swimming pool website has become one of the most popular in the world. Needless to say, we don’t think Hubspot sucks, and we can say with confidence that anyone who’s willing to work hard and think long term surely won’t either.

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10 Reasons Why Hubspot Doesn’t Work for Your Business

This will likely be one of those articles that offends and bothers some, but as a coach and consultant for businesses around the country, as well as one who was a Hubspot client long before I endeavored into the world of coaching, it’s not my job to tell people what they want to hear. For better or for worse, it’s my job to tell people, and companies, the truth—even when it may sting a little.

Such is the case with inbound marketing and Hubspot. Considering both have exploded in popularity over the past year or so in the business world, the subject of the efficacy of HS has been one of significant discussion and at times debate. But to be completely honest, HS doesn’t always work. In fact, it doesn’t work at all for many businesses. Here’s why:

10 Reasons Why Hubspot won’t work for your business:
1. You Don’t ‘Get’ Blogging: What do I mean by this? Simple: Any business owner who has ever said, “I just don’t have time to blog” has no clue. In other words, he doesn’t ‘get’ it. He doesn’t understand the effects of great content on SEO. He doesn’t understand the power of educational marketing to build trust and brand awareness with consumers. Nope, he just ain’t getting it.

2. You Don’t Utilize the Analytics on a Daily Basis: I tell all HS clients that they must spend at least 10-20 minutes a day looking at the incredible analytics HS provides. Whether it’s traffic sources, page views, blog subscribers, etc; business owners must have a constant feel as to the traffic and patterns of their website—something that is only possible through the constant study of analytics.

3. You Expect Magic Overnight: There is a reason HS requires most new companies to pay 6 months in advance. Why? Because if they didn’t, many near-sighted business owners would be wondering why their traffic hadn’t increased 10-fold after the first week. Inbound marketing is an investment. It’s a culture. It’s the antithesis of flipping a house in real estate, yet that’s what many business owners think they’re getting. Again, 6 months is the minimum commitment time for anyone serious about making HS and inbound marketing work for their business.

4. You’re Not Thinking Like a Consumer: I mentioned this earlier but so many business owners think just like business owners. This is a HUGE mistake. The best inbound marketers are the ones that know what questions consumers ask about their products and then they write content and produce videos that will answer those questions in a way the consumer actually understands them. Such a paradigm shift can take some time, but once a business owner and/or marketer understand this important phenomenon then everything will change for the better.

5. You’re Not Giving the Necessary Time Each Week to Inbound Marketing: Whether it’s participating on forums, writing blog posts, making a tremendous YouTube video, or optimizing a web page; inbound marketing and HS will take time. There is just no way around this. That’s why we at Biz Buffs always tell clients they either find the time/people to dedicate to doing HS the right way, or they don’t do it at all. Remember, the ONLY companies that fail with the HS product are the ones that don’t make proper time and approach to the system.

6. You Don’t Follow Inbound Marketing Best Practices: Whether it’s having a lead capture form on every page of your website, writing a blog article at least twice a week, or even properly optimizing page titles; many companies just don’t follow the general rules of great inbound marketing. And what is the result? Little love from the search engines, less love from consumers, and no love in terms of making sales.

7. You Have No Plan: Inbound Marketing isn’t something that happens by itself. As an example, if I coach a business just starting with HS, we’ll always brainstorm 6 months worth of blog articles, titles, and who is going to write said articles within that company. This plan is written down and is considered doctrine. In other words, it becomes a part of the identity of the company forever. I say this without exaggeration and can’t stress its importance enough—Have a plan.

8. You Don’t See the Forest through the Trees: Let me give an example of what I mean by this statement. My swimming pool company uses the HS medium package. It costs 9k a year. Some people might look at that as a lot of money. But when one considers the fact that we sell well over 30-40 pools a year due to the organic traffic we get from HS and all the great content we’ve produced, everything looks quite different. In other words, we spend 9k a year to garner about 1.6 million in sales……How ‘bout them apples?

9. You Don’t Ask for Help: HS has set up tremendous tools to help all clients. Whether it’s training videos, the community forum, or one of their specialized consultants; the help is there if you’ll just take advantage of it.

10. You’re lazy: Most consultants would not have included this one in such a list because of the fact that it offends people. Actually, the truth is such a statement only offends lazy people. Like anything in life, HS can be an absolute godsend for one company and a waste of money for the next. And what was the difference? Sadly, more often than not, it just comes down to drive, discipline, and laziness. There’s just no other way to say it.

So there are 10 reasons why Hubspot won’t work for your company……Or maybe, just maybe, there are 10 reasons why ‘yes’, Hubspot is absolutely the right fit for you, your vision of marketing, and the goals you’ve for the future of your business’ success.

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